Áurea Partners

Turning strategy into sustainable growth.

We help CEOs, shareholders and executive teams turn strategy into results — accelerating growth, profitability and business transformation.

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Strategy• Growth• Transformation• Coaching

CEOs · Business Owners · Executive Teams · Investors

Strategy without execution is a wish. Execution without strategy is exhaustion. How we work

We work with leadership teams at the point where strategy, growth and people intersect. We don't hand over reports that get shelved: we build alongside the leadership team, with the business still running.

Every mandate combines analytical rigor with close, hands-on support — because change that lasts isn't decreed from outside. It is built from within, with the people who will have to sustain it.

What we do

Four capabilities. One objective: profitable growth.

Strategy, Growth, Transformation and Coaching work as a single arc — each capability connects to the next, just like the golden arc that runs through our mark.

Áurea Partners

I.

Strategy

Clarity before speed. We define direction, competitive position, and where capital and management attention will create the most value.

II.

Growth

Repeatable growth engines: go-to-market, pricing and expansion designed to scale without improvising.

III.

Transformation

Redesigning the operating model and organizational processes — without stopping the business while it's rebuilt.

IV.

Coaching

One-to-one executive coaching for CEOs and senior leaders navigating the complexity of scaling people, decisions and results.

I.

Strategy

Clarity before speed. We define direction and where management attention matters most.

II.

Growth

Repeatable growth engines: go-to-market, pricing and expansion.

III.

Transformation

Redesigning the operating model without stopping the business while it's rebuilt.

IV.

Coaching

One-to-one executive coaching for CEOs and senior leaders.

How we work

How we create impact

Three examples of the kind of challenges we take on — from strategy to execution to measurable impact.

Measurable impact

Selected Impact

Impact translated into results

Turnaround

From losses to sustainable profitability.

Commercial Transformation

Redesigning go-to-market, pricing and sales effectiveness.

Growth

Building scalable routes to market across categories and geographies.

Post-Acquisition Transformation

Accelerating integration, performance and value creation following a change of ownership.

Marc Hernández Lanchas, Founder & Managing Partner, Áurea Partners

About Áurea

Senior expertise. Entrepreneurial mindset. Measurable impact.

Áurea Partners was founded on more than 25 years of experience leading commercial, marketing and general management functions across FMCG, health and consumer goods companies — running P&Ls of up to €60M and teams of more than 100 people.

That track record spans post-acquisition transformation, profitability turnarounds, international expansion and value creation in private-equity-backed environments. Áurea brings that same results discipline to every advisory mandate.

Marc Hernández Lanchas Founder & Managing Partner, Áurea Partners

Track record

Executive experience translated into business impact

Our experience doesn't come only from advising companies, but from having led businesses, teams and transformations from the inside.

01

Profitability turnaround

Sustained positive EBITDA across four consecutive years leading commercial management at a €50M-revenue company.

02

Post-acquisition transformation

Brand and business acceleration following a private equity transaction, leading international expansion and positioning strategy.

03

Growth and go-to-market

30% market share growth in two years through a customer-centric, data-driven commercial strategy.

04

Multinational general management

P&L management and leadership of more than 100 people across 6 companies, with sustained EBITDA recovery.

Client profile

Who we work with

CEOs & Executive Teams

Family-Owned Businesses

Private Equity & Portfolio Companies

Companies in Transformation

Method

From strategy to impact

Our method
Our method

From strategy to execution.
From execution to results.

i

Diagnose

We understand the business, the market and the organization as they are — not as they're assumed to be.

ii

Define

We build the roadmap together with the leadership team, with clear goals and owners.

iii

Activate

We stay through implementation until the change is embedded, not just signed off.

iv

Accelerate

We stay until the impact is measurable — not just until the plan is in place.

Also: Executive Coaching

A space to think clearly before making critical decisions

One-to-one sessions for CEOs and senior leaders who need a demanding, discreet sounding board outside internal politics.

Learn about the program

Let's start

A first conversation, with no obligation

Tell us where your organization stands today and what you'd like to be different twelve months from now.

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